Ladies and gentlemen, I present to you, the iBeat Blaxx for the win.
Clearly designed for shockingly-white white people by shockingly-white white people.
I can't imagine the meeting that lead to this one...but let's try:
"OK, we're getting ready to launch our newest iBeat iPod ripoff and it's black. Ideas?"
"Call it 'Black' so people will know what color it is.
"Good idea but let's think outside of the box, Jennings. Think hip, what are kids into these days?"
"Those rappers, they are all into like to misspelling stuff."
"Great idea, Smithers, fo shizzy. Let's call it 'Blaxx.' It sounds dangerous AND it has TWO x's in it like porn and kids love porn. Get these things to market STAT."
"What about focus groups? Or maybe we should just say the entire name of our product a couple times aloud just to see what it sounds like."
"Jennings, you're fired. Everybody else; hookers and blow, my office in 15."
And so the iBeat Blaxx was born.
Here’s a letter from the fine folks over at Gizmodo to Ibeat. iBeat responded by saying they were shocked, SHOCKED I tell you, to discover that people find the name a wee bit offensive.
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